how we started
Jason and Gorjana Reidel know how to put a plan into motion. On their 2nd date they discussed marriage and were engaged 6 months later. Soon after, Gorjana followed her creative impulse to design accessible fine jewelry. She and Jason combined their strengths and made the dream a reality. The couple hit the road with samples in tow driving 50K miles selling her eponymous line. Orders were fulfilled from their apartment floor and they worked the tradeshow circuit as a team of two. The line has grown from a dream into a full fledged business, still owned and operated by the couple. Gorjana and Jason continue to live in sunny Laguna Beach with their two children, and remain hands on from concept to creation.